Privacy Policy

Wtflo ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WhatsApp-based appointment booking and marketing automation platform (the "Service").

Please read this policy carefully. By using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information

When you register for our Service, we may collect:

• Full name
• Email address
• Phone number
• Business name and type
• WhatsApp Business account details
• Payment information (processed securely via Razorpay)

Business Data

To provide the Service, we process data on your behalf, including:

• Customer contact information (names, phone numbers)
• Appointment and booking details
• Chat conversations and message history
• Transaction and payment records
• Marketing campaign data

Automatically Collected Information

• Device type and browser information
• IP address and location data
• Usage patterns and analytics
• Cookies and similar tracking technologies

2. How We Use Your Information

We use collected information to:

• Provide, operate, and maintain the Service
• Process appointments, bookings, and payments
• Send automated WhatsApp messages on your behalf
• Improve and personalize your experience
• Send transactional emails and service updates
• Provide customer support
• Comply with legal obligations
• Detect and prevent fraud or abuse

3. WhatsApp Business API Data

As a WhatsApp Business Solution Provider, we access the WhatsApp Business API to deliver messages on your behalf. This includes:

• Message content: Text, images, and documents sent through the platform
• Contact data: Phone numbers of your customers who message you
• Conversation data: Chat history between your business and customers

This data is processed solely to provide the Service and is governed by WhatsApp's Business Terms and Privacy Policy.

4. Data Sharing & Third Parties

We may share your information with:

• Meta/WhatsApp: For message delivery and compliance
• Razorpay: For payment processing (PCI DSS compliant)
• Cloud providers: For hosting and infrastructure (AWS, Google Cloud)
• Analytics providers: For service improvement

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

5. Data Security

We implement industry-standard security measures:

• AES-256 encryption for data at rest
• TLS 1.3 encryption for data in transit
• Regular security audits and penetration testing
• Role-based access controls for all team members
• SOC 2 Type II compliant infrastructure

6. Data Retention

We retain your data for as long as your account is active or as needed to provide the Service. Upon account deletion:

• Personal data is deleted within 30 days
• Business data (customer records, chat history) is permanently erased within 60 days
• Backup data is purged within 90 days

7. Your Rights

Under Indian law (DPDP Act, 2023), you have the right to:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Portability: Request your data in a portable format
• Withdraw consent: Opt out of non-essential data processing

To exercise these rights, email us at piyush@wtflo.com.

8. Cookies

We use cookies to:

• Maintain your login session
• Remember your preferences
• Analyze usage patterns

You can control cookies through your browser settings.

9. Children's Privacy

Our Service is not intended for users under 18. We do not knowingly collect data from children. If we become aware of such collection, we will delete the information immediately.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via email or through the Service. Your continued use after changes constitutes acceptance of the updated policy.

11. Contact Us

For questions about this Privacy Policy or to exercise your data rights:

Wtflo
Email: piyush@wtflo.com
Website: wtflo.com